I’m not proud that it took a technology ad to help me answer the question my 16-year-old son posed to me, after grilling him what he liked and didn’t like about the museum we’d just visited. He’d turned the tables and asked me, “What is it you want people to get out of your museum? What are you going for?”
I’d hemmed and hawed a bit – I wanted to engage them, maybe teach them something, or entertain them, make them want to come back and show their friends. I admit, that’s a lot of goals to be going for, especially with such varied audiences as older adults, families with young kids, history buffs, and the occasional bored teenager dragged in by a parent.
A few days ago I caught a technology ad amidst the movie previews on a DVD. It was part of Sony’s “Join Together” campaign. I thought it was the best technology ad I’d ever seen, and there, pure and simple, was the answer I’d been searching for.
I’m not trying to teach them history, or entertain them. I just want them to feel something. I want them to BE MOVED.
Ambitious, I'll grant you. Nor is getting there obvious. But with ONE goal to go for, instead of three or four, it’s going to make decision making a LOT easier. For starters, I'm thinking we need to write new labels, and record first-person audio clips with music.
Would love to hear your thoughts on this – especially about museum exhibits or tours that moved you, or made you feel something. How did they DO it?
I’d hemmed and hawed a bit – I wanted to engage them, maybe teach them something, or entertain them, make them want to come back and show their friends. I admit, that’s a lot of goals to be going for, especially with such varied audiences as older adults, families with young kids, history buffs, and the occasional bored teenager dragged in by a parent.
A few days ago I caught a technology ad amidst the movie previews on a DVD. It was part of Sony’s “Join Together” campaign. I thought it was the best technology ad I’d ever seen, and there, pure and simple, was the answer I’d been searching for.
I’m not trying to teach them history, or entertain them. I just want them to feel something. I want them to BE MOVED.
Ambitious, I'll grant you. Nor is getting there obvious. But with ONE goal to go for, instead of three or four, it’s going to make decision making a LOT easier. For starters, I'm thinking we need to write new labels, and record first-person audio clips with music.
Would love to hear your thoughts on this – especially about museum exhibits or tours that moved you, or made you feel something. How did they DO it?